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Don’t distract your buyers

I’m 11 screens into trying to buy a laptop — and I get offered a video camera.

Now I’m going to leave the order process to go research these cameras and see if it’s a good deal.

They better hope I come back.

Lesson: When you’re close to closing a sale, don’t do anything (no exceptions) to distract the buyer. Look at the Amazon shopping cart. No links, not even back to Amazon.

I’ll bet your extra income from the extra add-on doesn’t make up for the abandoned shopping carts.

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  1. Afri-Tech Blog » Blog Archive » Tune Up Your Content for 2011 - - January 1, 2011

    […] for some reason, they’re abandoning before they can convert. Why? Often it’s due to too many distractions on the page, or maybe your calls to action aren’t as compelling as they should be. If it’s a case of the […]

  2. 5 ways to tune up your content for 2011 | CityKnights - January 6, 2011

    […] for some reason, they’re abandoning before they can convert. Why? Often it’s due to too many distractions on the page, or maybe your calls to action aren’t as compelling as they should be. If it’s a case of the […]