See Andy's other stuff:

LinkedIn
RSS Feed

Follow Andy

Contact Me >>

Don’t embarrass your customer

IMG_1313 IMG_1312 Customers who order gifts are a double-selling opportunity. You can turn the recipient into a customer, while earning repeat business from the sender.

Don’t blow it by embarrassing your customer.

Pet peeve: When a mail-order company delivers a gift and doesn’t include a proper thank-you card.

We send a lot of food gifts to customers. Often we’ll discover that the customer never knew who the gift was from, because the vendor buried the gift note in a receipt instead of a proper gift card.

Worst example ever: Someone spent $50+ to send us a gift, and the vendor just crammed the note on the UPS label.

The whole point of a sending a gift is to show that you were thinking of someone — failing to include a proper note makes it look like you’re just going through the motions.

How does this sort of thing happen? When a company is more concerned about the efficiency of their production process than the well-being of their customers.

Email to a friend:

Privacy: We won't save or reuse these emails.

Comments

  1. Adam Golomb February 12, 2010 at 12:12 pm #

    Andy,
    Great post. We are working to redesign our Smileycookie.com website and were just discussing this same issue and how we can improve our gift message.

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again