Don’t blow it by embarrassing your customer.
Pet peeve: When a mail-order company delivers a gift and doesn’t include a proper thank-you card.
We send a lot of food gifts to customers. Often we’ll discover that the customer never knew who the gift was from, because the vendor buried the gift note in a receipt instead of a proper gift card.
Worst example ever: Someone spent $50+ to send us a gift, and the vendor just crammed the note on the UPS label.
The whole point of a sending a gift is to show that you were thinking of someone — failing to include a proper note makes it look like you’re just going through the motions.
How does this sort of thing happen? When a company is more concerned about the efficiency of their production process than the well-being of their customers.