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Don’t let them leave without something to share

CIMG0021 Want to get more word of mouth tomorrow?

Every single person who walks out of your store or office should have something in their hand to share with the next person they see.

If they walk out empty-handed, they are unlikely to mention you.  But if they are holding something, they are going to mention it, or the next person they see is going to ask about it.

Example: I grabbed a menu and a magnet from Jimmy John’s.  Au Bon Pain gave me nothing.  Everyone who walked past my desk today just got a visual reminder of Jimmy John’s. They have no idea that I also ate at ABP.

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