Don’t try to compete with the big boys in your marketing. You’ll never have the resources to win if it comes down to out-advertising them.
Entrepreneurs and small causes win on creativity, not cash.
Take a look at this public service announcement. It’s an amazing example of pushing the envelope on interactivity — without over-the-top production or budgets.
Nice job by Tal Schweiger and Daniel Barak at McCann Erickson Israel.