See Andy's other stuff:

LinkedIn
RSS Feed

Follow Andy

Contact Me >>

Double your value

Lunch meat vs. lunch meat + reusable container.

A reusable package turns a simple product into two simple products. Twice the reasons to buy.

What simple thing could you change or add that doubles the perceived value of your product?

CIMG1653 CIMG1652

Email to a friend:

Privacy: We won't save or reuse these emails.

Comments

  1. Jeff Larche May 12, 2009 at 10:15 am #

    I’d add to your value-add packaging example this one:
    Pizza Box of the Future
    That said, I know you’re looking for something a little more conceptual, and I’m curious to see what other examples are lobbed out by others.

  2. Ed Kohler May 12, 2009 at 10:16 am #

    Interesting concept. Personally, the containers would create rather than solve a problem for me since I have plenty already.
    If this was the only packaging available from this company, I’d choose a competitor’s product.

  3. Peggy Dolane May 12, 2009 at 1:23 pm #

    I also see this packaging as a problem. It is environmentally unsound to use all of the extra plastic that a container like this requires.
    I only choose this product when I’m in a store that has no other options available. Just yesterday I passed on this very item in the store.
    Manufacturers need to look beyond the clever and take a long term view of thier product’s impact on the environment. No packaging is perfect. But certainly this packaging is over the top and unnecessary.

  4. Andy Sernovitz May 12, 2009 at 1:30 pm #

    It’s interesting that people see the package as wasteful. My take is that it has to be packed in something … so make it reusable instead of the usual throw-away stuff.
    Reduce REUSE Recycle

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again