See Andy's other stuff:

RSS Feed

Follow Andy

Contact Me >>

Earning really, really slow word of mouth

Sometimes you want people talking about you every day. Sometimes, you need them to talk about you every so often — once a month, once a year, or when someone asks.

If you sell something like flooring, you want your customers to remember your name for a long time. When a friend asks a customer where to go, you want that customer to have your name top of mind, even if the floors were installed years ago.


Quality Carpet One in Northern Virginia does a great job of this by giving customers a gift bag full of things that they will keep and display. (And everything has a logo, of course.) You’ll put the thermometer on the wall and the emergency contact list on your fridge.

Does the stuff you give out stick around long enough to generate a referral?

Email to a friend:

Privacy: We won't save or reuse these emails.


Comments are closed.

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again