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Easily preventing a bad situation

It’s always a mess when you get to the doctor’s office and get a surprisingly large bill.

That’s why I was so impressed when my new doctor left me this voicemail:

Hi Andy,

We called your insurance company for you and confirmed that the bill for this visit will be $84. We look forward to seeing you on Thursday.

That was nice. And easy.

What super-simple thing can you do to make new customers feel better about choosing your business?

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