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eBay Needs Your Help

ebay needs your helpWell, maybe not — but this is a great example of how to increase response to a marketing message.

Instead of telling people something, try to ask them for help. You’ll make them feel important, you’ll sound more human, and you’ll get a better result.

We all want to believe that companies care what we think, and we’ll respond when they ask.

Bonus: Learn to actually listen.

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Comments

  1. kominki August 19, 2011 at 3:14 am #

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