You never know where word of mouth comes from.
You never know which random person is going to talk to another, or which path leads to your next opportunity.
Example: I read a blog post somewhere (can’t remember, probably VentureBeat), about 13-year old Anshul Samar who started a hot company called Elementeo to teach chemistry with playing cards. It’s pretty cool.
I tell my wife, who used to be an editor at Chemical and Engineering News. She sends it to them. Voila! Elementeo is in the June 18 issue of the magazine – with 160,000 chemists reading.
The Lesson: Try everything, talk to everyone, be really nice all the time. You never know who’s talking about you.