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Email plus blogs

By now you’ve noticed that I send a weekly email newsletter … which I also post to the blog. (The posts that start with a # are also email newsletters. Archives here.)  They work really well together.

The newsletter started in 2001 (88 issues so far), the blog is a recent addition.   I’m a HUGE fan of opt in, 100% clean, permission-based email newsletters.  There is nothing more viral, nothing that gets more word of mouth.

They work really well together.

13 reasons why blogs and email newsletters work great together

  1. Give readers a choice. Some people like blogs, some like email, some like RSS.
  2. Emails are an reminder. The arrival of a message triggers action and sends people to the blog.
  3. It’s easier to read email on a blackberry.
  4. Blogs enable conversation, emails don’t. Repost the email to your blog so people can comment.
  5. Emails are timed by the sender. It’s read when you send it.
  6. Blogs are timed by the reader. They read at their leisure.
  7. Blogs are the perfect email archive.
  8. Emails tell you who is reading, opening, clicking.
  9. Blogs tell you when people are engaged through comments and links.
  10. Emails are viral. They forward incredibly quickly and easily.
  11. Blogs spread virally through search, social bookmarking, and community sites.
  12. Email (should be) brief.
  13. Blogs (can be) deep.

Add your ideas! Post a comment below…

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  1. David Geller June 28, 2007 at 2:00 am #

    Email and syndicated content through RSS are perfect partners. Unfortunately, RSS has never become a tool used by average information consumers. I’m guessing this is probably due to the fact that the concept of subscribing to a news feed is still something that’s not grasped the same way pushed content is – such as email. There was great hope that recent versions of Outlook would better incorporate syndication/RSS components into the UI. But, unfortunately, it was added but relegated to a special part of the “folder” hierarchy. The new Apple client in Leopard appears to make the same mistake.
    While many readers of this columns may find subscribing and consuming to RSS content easy to master, it still remains, for most, something poorly understand and infrequently pursued. RSS use still fails the “parent” test.

  2. Matt Heinz June 28, 2007 at 8:31 am #

    100% agree, Andy. I’ve been writing my blog for a little more than a year, but just started an accompanying newsletter this past January. It’s just a once-monthly summary of key issues and most-popular blog posts.
    The newsletter started as just 60-70 friends and family, but is now approaching 500 subscribers, and growth is accelerating. It’s a GREAT way to build relationships and keep in touch with more people on a more regular basis, all with value-added content that they ideally can put to use in their own business.
    You can check out a sample of my newsletter (and sign up!) at:

  3. Matt Blumberg June 28, 2007 at 9:33 am #

    They’re really like peanut butter and chocolate. Each medium works on its own, but they work sooo good together! I think the best two points you make are that giving your readers a choice is best…and that each medium has it sweet spot in terms of type of content/format/reading situation.

  4. Teresa Duncan July 2, 2007 at 6:16 pm #

    I’m considering a newsletter for my blog so this post was pretty timely to stumble upon. How much is too much though? I have faithful feed readers and those that get email notification – since I update daily, at what point do you send out too much information? Is there such a thing?
    And nice site, btw!

  5. Andy Sernovitz July 3, 2007 at 4:03 pm #

    Email and blog don’t have to be in sync. I keep it simple with a weekly newsletter that highlights one good story from the blog. People who want daily updates will usually go right to the blog or read an RSS feed.

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