Most books are the same: Lots of words, minimal design.
Which means that all ebook readers are pretty much the same. They let you read a book.
So how can you compete when your competitors do the same thing as you?
Find one core feature and emphasize it. Talk about the point of difference.
- Apple iBook: Color. They show off children’s books, because that’s where color matters.
- Amazon Kindle: Shopping convenience. Because if you’re an Amazon customer, you love to buy there.
- Barnes & Noble Nook: In-store, in-person experience, because they have stores. Read any book for free inside the store.
- Sony and Kobo: Oops. Better get something special.