See Andy's other stuff:

LinkedIn
RSS Feed

Follow Andy

Contact Me >>

Etsy: Truly wonderful, personal stuff

I just discovered Etsy.  It’s a marketplace for handmade crafts.  A really big one.  I recommend that you buy all of your holiday gifts there.

But here’s what really blew my mind:

Nearly everything I ordered came with beautiful, personalized, hand-made packaging.  And personalized thank you notes. 

Best of all, these sellers always included a little extra something to get customers to talk to a friend, such as a postcard, magnet, or sharable gift.

This should be an eye-opener to the many eBay sellers who just toss the product in an (often pre-used) box.

The moment someone opens your package is a magical word of mouth moment.  The customer is excited to open their long-awaited order.  Surprise them, entertain them, and put something in their hands that they just have to show a friend.  You’ve already paid for the postage, so add something specifically designed to generate word of mouth, such as coupons to share, an extra catalog, or a fun doodad.

HPIM2479 HPIM2480

HPIM2493 HPIM2485 HPIM2494 CIMG0001 CIMG0122

Email to a friend:

Privacy: We won't save or reuse these emails.

Comments

  1. Craig Kistler December 10, 2007 at 9:06 am #

    Etsy is a great site. The entire experience is well done.
    They really reinforce the uniqueness of the handmade goods by having a site that breaks away from the normal e-commerce shopping experiences by giving users a different way to discover products (shop by color, region, time machine, etc).

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again