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Every fan will bring a friend if you earn it

#1 selling rapper Tech N9ne nicely explains the secret to true word of mouth:

“The first show we did in San Diego, seven people came. We performed like it was 7,000 people, so when we came back, word of mouth meant we played to 100 people. The next time, it was 500 – now we sell out the [1,000-capacity] House of Blues there. It’s wonderful to see it grow like that – and that’s what we’re gonna have to do in Europe.”

Every fan matters. Earn their word of mouth by blowing their minds with an extraordinary performance. Bit by bit, you’ll be a star.

But it requires true caring and dedication for those early fans who support you when it matters.

(Read the rest of the story from The Guardian.)

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