See Andy's other stuff:

RSS Feed

Follow Andy

Contact Me >>

Every so often, send your customer something that has absolutely no sales pitch at all

They’ll notice it, and they’ll appreciate it.

(And maybe they’ll stop ignoring your salesy mailings and pay attention to those, too.)

Great example: A nice thank-you note from Discover Card.

Discover 1Discover 2

Email to a friend:

Privacy: We won't save or reuse these emails.


  1. Glenn Street September 30, 2011 at 3:08 pm #

    Andy, my wife has sent hand-made thank you cards, sans sales pitch, to her patients for quite a while. A few people would call and thank her for the card. But the most recent added twist is she now buries the company name (and hers) to the point people really have to look for it.

    The clearly hand made-nature of the card arouses curiosity, making the search for the senders name feel like an adventure. The number of “Thank you for the thoughtful card” calls that she now gets has skyrocketed after she made her name almost invisible. Less is more? Or is branding so common we really notice (and appreciate) when someone doesn’t blow their horn in an obvious manner?

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again