Everyone knows about the flower vase in the VW Beetle. They may know nothing else about the car or VW.
But they can have a conversation about this silly little thing.
If you’re struggling to find a reason for people to talk about your business — maybe you’re making it too complicated.
You only need one simple, fun idea to start a wave of conversations. It doesn’t need to be important, deep, or essential. It just has to be worth sharing.