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ExOfficio’s video case study: Content is King, presented by Kenny Rowe

BlogWell - How Big Businesses Use Social Media! Come to BlogWell: How Big Brands Use Social Media on August 11 to hear McDonald’s, Whirlpool, GM, CME Group, Chevron, Alberto Culver, Verizon, and Kraft Foods share case studies in corporate social media.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell Seattle:

Kenny Rowe’s big idea: The four types of content that drive engagement are interesting links, giveaways, product and sales information, and behind-the-scenes views of the brand’s culture.

ExOfficio: Content is King, presented by Kenny Rowe from GasPedal on Vimeo.

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