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Fans. You need fans. Not customers. Fans who love you.

When is the last time a customer sent a love letter to you?
When is the last time you sent a love letter to a fan?

Ford got it just right:

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Comments

  1. Nick February 21, 2009 at 4:52 pm #

    Alan sets the bar high with this

  2. Dave Kerpen February 21, 2009 at 5:17 pm #

    Super spotting, Andy.
    Ford does get it.
    @ScottMonty rules!

  3. Mike Wagner February 21, 2009 at 5:24 pm #

    I’ve been a fan of Ford for a long time…a fan of their cars if not their corporate culture.
    But the challenge I see in terms of “the Ford brand experience” focuses on their dealer network not the manufacturer.
    Many dealers continue to be “old school” auto industry regardless of what they advertise re: no hassle this or that.
    Dealers own the “last mile” of customer experience and shape a customer’s view of Ford just as much as any action taken at the corporate level.
    That said, getting a signed pic is “way cool.”
    Thanks for stirring things up.
    Keep creating…a brand worth raving about,
    Mike

  4. flummox February 25, 2009 at 8:12 am #

    This is just one more reason Ford has been on my radar lately. Others are the exec pay cut and the refusal of bailout money, plus some good reviews I’ve read for their vehicles.

  5. jon burg February 25, 2009 at 12:45 pm #

    Craig Daitch, you are one good looking fellow. Andy, this is great for Ford. Scott Monty is doing wonders over there, and as an auto enthusiast, they are feeding Craig’s passion. That’s where this is so brilliant.
    Ford couldn’t do this with technology alone. This probably couldn’t have happened through a traditional agency relationship. This was people being people. With great results.

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