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Farmers Insurance Group’s case study: Journey to social media ROI

BlogWell ChicagoJoin us at SocialMedia.org‘s BlogWell: How Big Brands Use Social Media conference on July 18 in Chicago for 8 great case studies from MillerCoors, FedEx, U.S. Cellular, 3M, Kraft Foods, American Family Insurance, Reebok, and Aetna.

Our BlogWell series is an amazing opportunity for social media leaders at big brands to get practical, how-to advice on developing a social strategy, scaling programs, driving sales, engaging internal and external audiences, and measuring it all.

To get a preview, check out this great case study from Ryon Harms of Farmers Insurance Group at our last BlogWell conference in San Francisco:

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  1. Farmers Insurance Group's case study: Journey to social media ROI ... - June 26, 2012

    […] reading here: Farmers Insurance Group's case study: Journey to social media ROI … This entry was posted in Blog by Andy Sernovitz. Bookmark the […]

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