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Feed it forward: Get $10 free

clip_image001 Here’s a great example of a promotion that has a built-in viral word of mouth engine. 

Restaurant.com will let you send a free $10 gift certificate to 3 friends each day from Nov. 26 to Dec. 25.  (Yes, there are real $10 good-as-cash gift certificates.)

Here’s why it’s great word of mouth:

  1. It’s about sharing. People don’t respond to ads, but they like to help their friends.
  2. The sharer looks good. Your friends will be happy when you send them ten bucks.
  3. It has a viral engine. When you receive the gift, you’ll want to send it to your friends–creating a growing spread of referrals.

(In case you’re wondering how it works, restaurants provide the discounts to get more business.)

How can you give your customers a reason to tell 3 friends about you?

Send your friend $10 here.

Email to a friend:

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Comments

  1. Dani H December 2, 2008 at 5:41 pm #

    Viral or buzz marketing is a great way for businesses to spread the word about new products and promotions. Restaurant.com used a promotion as a benefit to the consumer. Especially around the holiday seasons, people are always looking for a fun way to give a gift to friends or family. Because of the poor economy, people are worried about spending too much money on their loved ones. Instead of shopping on Black Friday for the great deals, consumers can go online and send their family a fun and clever gift. The company benefits by having consumers spread the word by going to the Web site and learning about products and promotions.

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