Here’s a great example of a promotion that has a built-in viral word of mouth engine.
Restaurant.com will let you send a free $10 gift certificate to 3 friends each day from Nov. 26 to Dec. 25. (Yes, there are real $10 good-as-cash gift certificates.)
Here’s why it’s great word of mouth:
- It’s about sharing. People don’t respond to ads, but they like to help their friends.
- The sharer looks good. Your friends will be happy when you send them ten bucks.
- It has a viral engine. When you receive the gift, you’ll want to send it to your friends–creating a growing spread of referrals.
(In case you’re wondering how it works, restaurants provide the discounts to get more business.)
How can you give your customers a reason to tell 3 friends about you?