Who already has access to your next customer? How could you create a win-win partnership that makes it worth their while to put you in front of those prospects?
Acura offers free rides to the guests of the W Hotel Union Square in NYC.
The hotel gets a no-cost shuttle service, which makes them look good. Acura gets instant access to a steady flow of well-qualified, well-targeted customers.
The service is advertised with this toy car on the guest room desk. How many do you think get taken home for the kids, providing long-term promo for the car and the hotel?
Why wait for your next customer to come to you? Find out where they are and bring the product right to them.