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First impressions matter

CIMG2812Every week I get a bunch of books mailed to me by authors hoping to get noticed.

They’re always in a crappy, puffy envelope with sloppy stamps and a hand-written address. The impression this gives is “what an amateur.”

We mail my book in a nice, heavy cardboard book mailer with a professionally printed label. It’s feels “real.”

The kicker — it costs half as much to get the good envelopes from a place like Uline than it does to get the cheap-looking envelopes at Staples.

Winners sweat the details.

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Comments

  1. Rasha Proctor March 5, 2011 at 9:21 am #

    Thank you for posting about this. I had a big debate yesterday with few successful businessmen about quality of first impression. They believe that content will override the quality in delivering the message. I personally believe that it is the quality of the first impression that gives the content a chance to shine.

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