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Ford’s video case study: “From Zero to 60: Ford’s Social Media Story”

BlogWell - How Big Brands Use Social MediaCome to BlogWell: How Big Brands Use Social Media on November 10 — hosted by Newell Rubbermaid — where you’ll hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcasting System, Newell Rubbermaid, and The Home Depot share case studies on how to create a fantastic social media program.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell Minneapolis:

Scott Monty’s big idea: “Social media amplifies who you already are.”

In this presentation, Scott covers how Ford has worked to “set their content free” by making it available for download and sharing, how the Fiesta Movement has put a bunch of talkers (and their unfiltered opinions) behind the wheel of new cars, and how Scott has connected fans directly to CEO Alan Mulally via Twitter.

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