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Foursquare, Old School: A word of mouth marketing classic

IMG_1493IMG_1491Why did hotels stop giving away stationery and postcards?

It’s how we used to “check in” and tell our friends that we are “in residence at The Plaza.”

If a customer wants to advertise your business, for free (along with the implied endorsement of the fact that they are staying there) — you should make it easy. It’s definitely worth the price of a postcard and a stamp.

How can you give your customers the tools to tell their friends that they’re on your property?

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