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Free advertising

Why isn’t every truck an ad?

You can do better that just a logo. Your trucks are seen by more people than anything else you own. Why are you buying billboards — while driving your trucks around blank?


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  1. Dan March 11, 2011 at 9:13 am #

    Vehicle wraps for service fleets are a great idea too, but far from free advertising – they can be quite expensive upfront.

  2. Nichole March 12, 2011 at 10:36 pm #

    I worked with a number of companies that used their trucks (blank canvasses that they owned) for recruitment advertising. Yes, you do have the cost for creative and the wrap itself but you don’t have to pay for the real estate. Plus, they weren’t regulated to a spot like you are with a billboard, The trucks were visible throughout the city.

  3. Jay Heyman March 16, 2011 at 2:32 pm #

    Completely agree. Your readers may enjoy these additional truck signs I noted on my blog, All You Need Is A good Idea, in February.
    And all it takes is paint!

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