Get out there and make people happy.
Austin’s Pizza sent a few interns out to drop free pizzas on unsuspecting folks, including a book signing at a major local bookstore. Everyone who got one is definitely telling everyone they know, and you know they’ll be talking about it for a long time, to a lot of people.
You can make a big impact in a local market with a few well-placed surprises.
What can you do to generate word of mouth with one intern, one afternoon, and $100?