See Andy's other stuff:

RSS Feed

Follow Andy

Contact Me >>

Frustration-free packaging

I applaud Amazon for their Frustration Free Packaging initiative.  They are convincing manufacturers to replace annoying and wasteful packaging with simple cardboard boxes.

It's good:

  1. It's environmentally responsible.
  2. It increases profit (cardboard packing is cheaper).
  3. It makes customers happy.
  4. It gives Amazon a competitive advantage (until others start offering it).

All big retailers should use their vast influence to push for change like this.

What can you do today to make more money and please your customers while saving the environment?

Learn more


Email to a friend:

Privacy: We won't save or reuse these emails.


  1. Torley February 14, 2009 at 9:40 am #

    I reviewed Amazon’s Frustration-Free Packaging. I like it a lot too, but to really be effective, it’s got to encompass far more items than the meager selection currently offered:

  2. EdNetman February 18, 2009 at 7:31 am #

    I like the reduced packaging efforts that Amazon has been working on, but I have been buying this way for a long time. When I search a site like, I will buy the version labeled OEM. It’s usually a few bucks cheaper and comes in a plain brown box. I never need the manuals and quick start guides anyway.

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again