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Funny because it’s true: viral video

Run away if someone promises that they can make your video go viral. They can’t. It’s a scam. No agency has the magic formula.

All you can do make a great video and promote it well. If a gazillion people share it, then it went viral. Same as with a song: No one can guarantee you a Top-40 hit. All you can do is record a great song and promote it well.

Viral is the result: It’s what happens when people love your stuff so much that they share it with everyone.

Here’s a hysterical take on the topic from agency John St.:

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  1. Eleanor November 28, 2012 at 10:52 am #

    Love this. Especially worthwhile to watch until 1:50 for the one additional dirty-minded joke.

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