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General Mills’ video case study: How social media feedback can improve your products

BlogWell - How Big Brands Use Social MediaCome to BlogWell: How Big Brands Use Social Media on November 10 — hosted by Newell Rubbermaid — where you’ll hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcasting System, Newell Rubbermaid, and The Home Depot share case studies on how to create a fantastic social media program.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell Minneapolis:

Mark Addicks’ big idea: “Fans are your best beta testers — and social media makes it really easy to get quick, brilliant feedback.”

Mark’s presentation covers not only how to get helpful fan feedback via social media, but also how when first getting started, General Mills built internal portals to demonstrate the power of social to senior management, as well as several case studies on brands like Betty Crocker, Fiber One, and Progresso.

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