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General Mills’ video case study: How we reached influential moms online

BlogWell - How Big Companies Use Social Media - Minneapolis - August 13

Come to BlogWell: How
Big Brands Use Social Media
on August 13 in Minneapolis — hosted by General
Mills — where you'll hear McDonald's, Mayo Clinic, H&R Block, CME Group, General Mills,
Ford, Progressive, and Walmart share case studies on how to create a fantastic
social media program.

You'll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you'll see some brilliant presentations like this one from BlogWell San Francisco:

David Witt's big idea: "Online, people gravitate toward niches — so, the marketer's goal is to provide these niche communities with relevant information, products, and services."

David's case study covers how through a highly-targeted outreach campaign to online moms and influencers, General Mills was able to build relationships with key talkers to deliver nearly 300,000 coupons for Yoplait. Key points David emphasizes include the importance of making your content or message about consumers, the potential of integrating social media efforts with traditional PR, and the value in being "overly transparent."

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