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Give a gift that sticks around

Companies waste a lot of money on one-time giveaways and gifts that get thrown away.  The world does not need another custom mousepad.

If you're going to give something away, find something that is going to be saved or displayed for months or years.

This fold-up shopping back from the UPS Store is always in my backpack.

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Guy Kawasaki's Alltop stickers get carried around on hundreds of laptops.

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A permanent gift turns a one-time expense into a long-term promotion. 

 

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Comments

  1. craig weiss June 11, 2009 at 12:10 pm #

    Well we didn’t invent that item, but we were the vendor that found the item and sold it to The UPS Store. We pride ourselves on finding items for our clients that are kept and used by the recipients. This caused the ROI to be larger than the cost of the actual item. Thanks for the blog on this – we are sending your link out to our clients to see.

  2. Pat June 12, 2009 at 4:32 am #

    Got the original idea from your blog: But give them something memorable:
    http://amplafi.com/blog/2008/07/29/check-out-our-subversive-badge-flags-at-netroots-nation/

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