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Give it away to get people talking

20080627_101735_2Free samples get people talking, but some things are better at generating long-term conversations.  Logoworks gives away free, well-designed blog templates.  This is great word of mouth.

  • Look for something that lasts.  Templates aren’t one-time mentions, they have a link to the source forever, on every page.
  • Look for people who are connected. Bloggers are extremely active talkers.  They constantly make referrals.
  • Look for a natural upgrade path. The free template leads to a custom template, or matching business cards, or a complete design package.

Check it out.

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Comments

  1. noelle June 27, 2008 at 3:14 pm #

    thanks andy! thought i should add that we will be adding more free templates as we go.

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