People support you when you give them value and meaning for their time.
Copy this smart move by Guy Kawasaki on the page for his new book “Enchantment” — Like the page to get a free download of his entire first book.
- The offer is relevant and the benefit is worth it
- Guy knows you’re interested specifically in his books
- You’re giving permission for him to contact you again — a win for both of you (if Guy keeps it relevant)