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Give me a reason to “like” your Facebook page

imageimageJust because your friends like you doesn’t mean they are going to like your Facebook page. Bombing them with requests makes it worse.

People support you when you give them value and meaning for their time.

Copy this smart move by Guy Kawasaki on the page for his new book “Enchantment” — Like the page to get a free download of his entire first book.

  • The offer is relevant and the benefit is worth it
  • Guy knows you’re interested specifically in his books
  • You’re giving permission for him to contact you again — a win for both of you (if Guy keeps it relevant)


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  1. Rolando Peralta December 13, 2010 at 10:18 am #

    excellent post, Andy! Guy’s is the best example to show people a great best-practice.
    And just an idea about the tittle of your post:
    We we also have issues and a clear wrong behavior in business, this will be a reason why people will “like” our page: just ot complain about us.


  1. Social Media Marketing HQ | Learn Social Media From the Industry's Brightest Minds » 3-Minute WOM Lesson: 3 ways to get people talking on Facebook - January 11, 2011

    […] and the same can be done for Facebook. One of the best examples we’ve seen recently is Guy Kawasaki’s page for his new book, “Enchantment.” When fans like his page, Guy offers them a full […]

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