Surprise email I got from Amazon:
Greetings from Amazon.com.
You saved $1.62 with Amazon.com’s Pre-order Price Guarantee!
The price of the item(s) decreased after you ordered them, and we gave you the lowest price. The following title(s) decreased in price:
Price on order date: $16.17
Price charged at shipping: $16.17
Lowest price before release date: $14.55
Amount to be refunded: $1.62
Total Savings: $1.62
You will receive an additional e-mail when this refund is processed.
Financially, this is the same to the customer and merchant as a “We’ll match any price” guarantee.
Awesomenessly, it’s a whole different experience. Just think about how many people pre-order books months before the publication date, confident that Amazon will take care of them.