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Give them a reason to forward your email

image Will I forward this email ad from Ikea? Probably not.

If you want your email forwarded to a lot of people, you need to add something more than a sales offer.

Give them a reason to forward: Something wacky, something funny, or an amazing coupon that readers can't help but share with their friends.

Will I forward the free breakfast coupon?  Yes – because it's fun, and it's fun to talk about eating a good meal in a furniture store.


Ikea knows their word of mouth marketing.

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  1. Nick S. July 27, 2009 at 4:28 pm #

    I just wish you had forwarded this email to me a few weeks ago! Free breakfast at Ikea? I would’ve been there!

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