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Give them something they can’t get anywhere else

Samsung added this unique app to their phones that helps you speed-read called Spritz.

The word of mouth and PR they received was amazing. (A few examples: The Huffington Post, Slate, and PC World)

Why did it work? Because they gave people a reason to talk about them. One of the big rules of word of mouth marketing is that you need to give people something to say (or they won’t say anything.)

So instead of spending a lot of money to run an ad more often, spend the money to create something worth talking about. You’ll get the same exposure — but you’ll also get the priceless benefit of the power of the personal endorsements of your fans.


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  1. Scott @ Kawntent March 21, 2014 at 10:13 am #

    According to the Huffington Post, it’s actually not a very new idea.I think the fact that it wasn’t really publicized so much adds the awestruck value. Reverse psychology sort of thing. Although it probably would only work on trusted services, as demonstrated when Beyonce suddenly released an album.

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