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They could have called this “Parmesan Asiago Cheese Dip” — and no one would have looked twice.

But they took a risk, made it Glop, and it jumps right off the shelf into your basket.

Be interesting, or be invisible.


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  1. Merrill October 15, 2011 at 11:20 am #

    Anybody else old enough to remember, “With a name like Smuckers, it has to be good?” Or this SNL spoof–“With a name like mangled baby ducks, it has to be good”.

    Couldn’t find the video…but here’s the script.

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