It’s quite complicated, so you’ll want to print off this post and hang it somewhere where you can refer to it every day.
If you’ve got music playing or some other distraction around you — turn it off/put it away so you can fully concentrate on the concept I am about to unveil before your very eyes.
When we were kids, if you pinky swore, that was a blood oath — a die or do it sort of thing. There were no asterisks, exceptions, small type, or exclusions. It was a pinky swear. Enough said.
If you want your customers to rave about you and to come back time and time again — pinky swear.
If you are so old that you don’t remember pinky swearing — let me translate it for you:
Do what you say you’re going to do. Every time. No exceptions.
Go forth and pinky swear. Your customers will love you for it.
(Photo by Kayla Davis)