This insanely awesome “children’s book for adults” has been leaked all over the web. The full PDF of the entire book has been emailed, Facebooked, and shared (for free) with anyone who wants it.
But… it’s also the #2 book on Amazon in the parenting category and #6 in humor — and it doesn’t get released for another month. Which has to be a direct result of the publicity from the leaks.
Remember, you copyright paranoids:
Copy protection is the enemy of copy promotion. Copy promotion is otherwise known as “marketing.”
Update: More from an article in Fast Company.