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Google slams PayPerPost

According to TechCrunch and MarketingVox:

Some bloggers participating in PayPerPost’s program have found their site PageRanks lowered to virtual obsolescence by Google in the past week. … A lower PageRank means affected sites will no longer appear anywhere near the top of relevant search results. Indeed, many harmed bloggers have been relegated to the hinterlands of last results, where no searcher goes.

Good news. Bloggers who take cash for lying (which is what PayPerPost does) should be doomed to bankruptcy and obscurity.

More here

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Comments

  1. Kristofer Mencák November 20, 2007 at 3:48 am #

    Hi,
    I think these are good news too!
    But, I don’t really see that much of a difference between PayPerPost and companies like BzzAgent, which seem to be generally approved of by WOMMA? PPP does have a code of ethics that seem to conform to the WOMMA Honesty ROI (see http://payperpost.com/bloggers/ethics.html). Bloggers do state their relationship, they do state their own opinion, and they do not hide their identity.
    Is the only difference that they get cash instead of only products? That isn’t much different to me, in terms of the trust I put in their respective opinions.
    What worries me is that long term, these companies will erode the trust we put in friends an family. When you hear “By the way, I got these for free from company X to state my honest opinion” for the 10th or 100th time, I think trust will be lower.
    I truly believe in genuine word of mouth, but I think these approaches will lose effect over time.
    Best regards,
    Kristofer

  2. Andy Sernovitz November 20, 2007 at 9:43 am #

    Good question.
    PPP has been actively lying about their compliance with the ethics code. They have encouraged and enabled bloggers to hide their disclosure and deceive consumers. At the same time, they have been running a highly deceptive PR campaign to obscure their sleaze.
    BzzAgent is a different issue. It’s important to remember that associations don’t endorse companies or tactics. BzzAgent is a member of WOMMA — that doesn’t imply sort of approval or validation of their business model. Many people are very uncomfortable with what they do.

  3. Kristofer Mencák November 21, 2007 at 4:43 am #

    Thanks for clarification. I haven’t followed PayPerPost closely, but the name by itself gives me kind of the creeps!

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