Why would you buy from Zappos.com? They sell full price, expensive shoes that you can get anywhere else.
- They make us fall in love with amazing, caring service.
- They’ll talk to us in the middle of the night about our weird feet and bunions.
- They humor our fetish and let us order shoes we just want to fondle for a few moments.
- And they always take our returns because they always forgive us when we make a mistake.
Happy customers are your greatest advertisers.
That’s how Zappos sold $1 billion worth of shoes last year.
Tony Hsieh, CEO of Zappos, has a brand-new book called Delivering Happiness, where he teaches us exactly how to build a happiness-driven business.
Come see Tony live at our Word of Mouth Supergenius Conference, July 20 in NYC. I promise it will make you happy.
In his amazing session, Tony will talk about how to establish a culture of delivering WOW, how to help employees grow both personally and professionally, and how it can all add up to incredible word of mouth — and profits.