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Help your guests feel welcome

A little sign turns a random visit into a special occasion. Put a visitor’s name by the front door and they’ll know you care.

And, just maybe, they’ll be in a better mood and you’ll get a better result from the meeting.

The little things matter.

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Comments

  1. Alexander September 21, 2013 at 12:22 pm #

    Looking good!

  2. Patrick Mahan September 21, 2013 at 7:28 pm #

    Yes! This has worked very well for us. Last year, at the main entrance to our business, we started hanging a welcome sign with the name of guests visiting us that day. Many of them take a photo of their name on the sign and tweet or post it on Facebook. Great WOM strategy that cost very little to implement and shows customers how special they are to us!

  3. Andy Sernovitz September 23, 2013 at 6:30 pm #

    Thanks, Patrick! I love how a simple hello can make such a difference.

  4. Joan Stewart, The Publicity Hound February 6, 2014 at 5:20 pm #

    Andy, I love how this “old school” customer appreciation trick has now gone viral, as Patrick has explained above.

    And thanks, Patrick, for reminding us that there is no clear distinction between online and offline promotion. Instagram, twitpic and the ability to share with thousands of friends and followers means that a small sign at a company entrance that might be seen by several dozen people can now be seen by a cast of thousands.

    I love this idea and I’m going to share it with my readers!

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