I haven’t written my daily blog posts in a few months, but I’m back, and plan to hit it regularly again.
This is my biggest break since I started writing in 2001, and I’m glad I did it. I had a lot of deep strategic and marketing writing to do for the company, so I put blogging on hold. It was too much to try to keep all those ideas in my head while also thinking about great blog posts.
There’s a lesson for anyone who’s committed to long-term blogging (and blog excellence): Write when you love it, and write when you have something to say — not because you have to. Nobody can write great stuff under pressure and without passion.