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How a 5 cent piece of plastic can kill your business

IMG_0435 - CopyExercise equipment should have a magazine holder. Like this.

I’ve started to see very fancy machines from TechnoGym that don’t. They are very nice machines. Top of the line. Lots of hotels are buying them.

IMG_0436 But I don’t care about all the other features if my reading material keeps falling on the floor (and resting a book on the touch screen stops it mid-workout).

So … I avoid hotels that have TechnoGym gear. I tell the manager why.

Hotel loses business. TechnoGym can’t figure out why repeat sales aren’t happening.

Solution: Study your customers — in real life. The problem would be obvious in a day, and they could solve the problem overnight with a quick stick-on plastic strip.

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