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How a single email turns a customer into an enemy

I walk into a car dealer and ask to see a specific car. They don’t have it in stock, so they offer to email me when they have one.

Then they put me on their email promotion list. So I’m getting emails I don’t want, every week. I never gave permission for that.

The result of their sloppy email practices and failure to train their salespeople on email etiquette?

  • They lost a sale
  • I’ll never buy a car from them
  • I told all my friends never to buy a car from them

Teach your team good email manners.

Email to a friend:

Privacy: We won't save or reuse these emails.


  1. Tracy May 21, 2011 at 9:25 am #

    I’ve recently joined my local Chamber of Commerce. It’s been a great experience, but…. I’ve exchanged business cards with many other businesses. Some of those businesses have taken upon themselves to add me to their email list. I didn’t ask for that. I find it to be a slimy practice. Too bad for them, I have removed them from my “businesses to do business with” list. :-(

  2. Kathy Jacobs May 21, 2011 at 3:41 pm #

    There is a car company here in the Phoenix area that has sent me weekly car ads since 2006. I have gone so far as to call the car company and tell them to remove me, but the ad emails always come back. Here’s the kicker: I contacted them originally to get a quote on cars sold at through the Sam’s Club discount sales program. They didn’t (and still don’t) participate, but they keep sending me fleet sales and regular sales emails.

  3. James Lamb May 22, 2011 at 12:12 am #

    Not sure why you pulled your punch this time? It goes from being a poignant example to just a common sense theoretical.

    Jet Chevrolet in Federal Way, Washington did this to me. Then they also turned it over to General Motors who mixed it up with information regarding my dad (same first name) and started sending me discounts from a nearby Buick dealership on service for “my” (my dad’s) Buick.

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