We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day.
Boeing’s Todd Blecher is part of this great lineup, and he’ll be presenting a case study on how they find existing conversations they can join to amplify their word of mouth. As a preview, Todd shared an overview of his case study as well as a few tips on how they do it.
What he covered:
- How Boeing looks at word of mouth differently – and instead of trying to initiate buzz, focuses on opportunities to ride existing waves.
- Why it all starts with great listening.
- How real-time response is important to building on buzz and keeping it moving.
- What makes Bruce Springsteen a great word of mouth marketer.
Listen to Todd’s interview:
Learn more and register for the Word of Mouth Crash Course: Click here