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How could you convince a room full of people to spend half an hour watching your advertising?

Like this: With a stunning interactive ad from Old Spice. Watch the one-man-band, then play it yourself.

This is the future of advertising. Why buy 30 seconds on someone else’s half-hour TV show when you can give people a reason to spend the whole 30 minutes with you? Plus, it’s really hard to share a TV show — and it’s really easy to share a video. Which means more impressions, for free.

The hard part: Being awesome.

Old Spice Muscle Music from Terry Crews on Vimeo.

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