See Andy's other stuff:

LinkedIn
RSS Feed

Follow Andy

Contact Me >>

How do you get the conversation out of the bathroom?

gum sampleOne of our toughest word of mouth marketing clients was GUM, makers of floss, toothbrushes, and other dental care products. Not exactly a high-buzz product category.

The problem: People use the product alone, in the bathroom.

They needed to move the conversation out of the house where there are more people who could start a bigger word of mouth conversation.

So it was great when colleague Phil Nieman saw a well-placed sample inside a pizza delivery box.

Which is exactly when you’d be interested in trying a new kind of toothpick. And when you’d be with friends who are thinking the same thing.

Email to a friend:

Privacy: We won't save or reuse these emails.

Comments

Comments are closed.

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again