We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people talking about you the next day.
Our lineup of speakers includes word of mouth supergenius and Chief Strategy Officer and Ant Wrangler at Ant’s Eye View, Jake McKee. Jake will be leading a case study on how LEGO is connecting their fans and offered these tips as a preview:
- Get shoulder to shoulder with your fans. Just by showing up and asking fans what they were interested in, Jake saw them get really enthusiastic and excited.
- True fans will do it for love, not money. It might amaze you how much fans will do just for a pat on the back. Even if you don’t have a big budget, you still have your relationship, a personality, and kudos to give.
- Think about your overall purpose. Other than just moving products around and making profits, how are you hoping to make the world better?
Hear Jake’s live Supergenius preview (and check out our Facebook page to see all our interviews):