If you want your fans to help you, be specific.
People are often big believers in a cause, but aren’t sure how to show their support. Causes don’t help much — they usually just suggest you send a check.
Livestrong has built one of the most effective non-profits in the country by solving this problem.
They tell us exactly how to show support. Then they make it easy:
“Wear this yellow wristband.”
How can you help your fans help you by giving them a specific action step?