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How Livestrong gets their supporters to do more

If you want your fans to help you, be specific.

People are often big believers in a cause, but aren’t sure how to show their support. Causes don’t help much — they usually just suggest you send a check.

Livestrong has built one of the most effective non-profits in the country by solving this problem.

They tell us exactly how to show support. Then they make it easy:

“Wear this yellow wristband.”

livestrong posterThey did it again with their most recent campaign: Asking you to show your support on a specific day — and sending you the poster to do it. You know exactly what to do, and it’s easy.

How can you help your fans help you by giving them a specific action step?

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